ImpectWho we are


During their careers as professional footballers, our co-founders Stefan Reinartz and Jens Hegeler had the feeling that football data was inadequate & unable to evaluate a team or player performance. Using their footballing knowledge & experience, they decided to devise their own way of evaluating football. This led to the creation of Packing, our footballing philosophy.

Packing comprises various KPIs that intuitively measure how effective a team or player is in effecting a teams ability to score more or concede less goals. From evaluating the first game with pen and paper, as a company we have now collected 20,000 games and counting. After numerous successful partnerships with a wide range of professional clubs it is clear, Packing data provides an added value to teams in analysis and scouting.


Dissatisfied with the current way of measuring performance, professional footballers Stefan Reinartz and Jens Hegeler come up with a new approach of measuring performance. The concept of 'Packing' is born.

Our productsThe most powerful data engine in football

scouting product

View players across an entire competition, at an individual level or make direct comparisons between targets. Adapt your scouting to your individual needs and philosophy.

scouting product

Analyse the performance of your team and your opposition. Find out the influence a player has on the outcome of each game & discover strengths & weaknesses using Packing data.